The Clinique fixtures in Ulta stores had traditionally been displayed in a 1,250 SF boutique in the front of stores. Due to a Store format change in Ulta, Clinique was moved to an inline fixture. The challenge was to create a boutique experience into a much smaller footprint. The brand also wanted to utilize the new flagship store design which challenged the teams to utilize the one-off features of the flagship into a scalable compact presentation. Lastly, due to the compact nature and location of Ulta stores, the fixture had to be designed with no part or package being longer than 84”.
Display of the Year
by Marketing Alliance Group
Are You Ready to Enter?
The Shop! Outstanding Merchandising Achievement (OMA) Awards are the Marketing at Retail Industry's most prestigious, largest and longest-running awards contest. The OMAs honor excellent displays that set the merchandising and design precedents of today and become the standards of tomorrow. Entries vie for gold, silver and bronze honors in their respective categories and divisions. In addition, all gold winners are eligible for "Display of the Year," which represents the highest recognition the industry can bestow upon an at-retail display.
Don't miss another year! Sign up now, and we'll let you know when entries for the 2024 OMA competition open up!